The Shire has a motto of "Bush to Beach within your reach", this motto very aptly describes Jurien Bay. The town site of Cervantes is situated 20 minutes south and Leeman is 30 minutes to the north. If you travel inland from the coast you will find farmland and natural parks within 20 minutes. Thus the motto "Bush to Beach within your reach." The town site of Jurien Bay has a population of approximately 1900.